Because companies are constantly expanding their content marketing strategies, brand marketing today is no longer limited to traditional styles. Most notably, the focus has shifted away from written content alone. For example, during the 90’s media began incorporating graphical content to embellish text, as in customized e-books and infographics. Today, with the possibility of streaming audio and video due to fast internet speeds as well as optimized streaming data formats, audio and video content have become more prominent in marketing. These new developing media tactics have proven to increase conversion rates for B2B (business to business) as well as B2C (business to consumer) marketing. These are efficient and effective opportunities to reach prospects, because viewers prefer visual content over traditional textual content.

One new addition to to marketing strategies is using subscription-based audio or video content–namely podcasts. According to recent trends observed late last year, podcasts are being adopted by an increasing number of businesses. Over 27% of B2B organizations and 26% of B2C companies are producing podcasts to discuss and present the latest trends in their industry. Since 2006, the awareness surrounding podcasts have more than doubled and the number of people listening to podcasts has risen to over 163% in the last six to seven years.

If your business wants to stay ahead of the curve, adopting new and innovative methods to reach potential customers is essential. Podcasts give you access to a new set of audiences due to the appeal of audio and video content.