There is no doubt that the demand for video content is rising quickly. Videos are not only more prominent in search results, but they also have more of an impact and are far more memorable than textual content. Before creating your videos, it is absolutely essential to have a video content marketing strategy in place.

Identify goals

The first step to making a video content marketing strategy is to determine what you want to achieve with your videos. Your goals may be to entertain customers, improve sales, explain products, drive brand awareness, etc. Having clear goals will help reduce video marketing budgets and target customers better. Also, the type of audience and the demographics that you are trying to attract with your videos also need to be outlined in the strategy. Imagining the ideal customer can help create strategies easily.

Choose the type of videos

There are so many types of videos that you can create and publish. However, you need to choose a few depending on your target audience, message, and video marketing goals. Case studies, product demos, presentations, interviews, animations, and whiteboard animations, are just a few of the most popular types of videos. For example, when you want to explain your company history or demonstrate a product, you can use whiteboard animations. You also need to decide on the tone of your videos. They can be technical, formal, colloquial, funny, serious, creative, corporate, etc. Lastly, the length, subtitles, music, and other factors need to be considered.

Decide video lengths

The length of videos is crucial. Your budget, brand personality, and complexity of message are all factors in deciding the length of the videos. Videos that are too long risk losing viewers due to the attention span they require. On the other hand, videos can’t be too short either, as they will not be able to get the message across. Research has shows that videos between 1 and 3 minutes long are most popular. However, you might not be able to apply this length guideline to all your videos. For example, interviews and presentations naturally will be longer, while other videos, such as animations, might be under a minute long.

Be consistent

Your video marketing campaigns need to be an extension of existing marketing campaigns. The videos should fit in with existing content. Video scripts, animations, and design should all adhere to the overall brand personality.