360° Marketing Strategies

Podcasts and Their Relevance to Content Marketing

Because companies are constantly expanding their content marketing strategies, brand marketing today is no longer limited to traditional styles. Most notably, the focus has shifted away from written content alone. For example, during the 90’s media began incorporating graphical content to embellish text, as in customized e-books and infographics. Today, with the possibility of streaming audio and video due to fast internet speeds as well as optimized streaming data formats, audio and video content have become more prominent in marketing. These new developing media tactics have proven to increase conversion rates for B2B (business to business) as well as B2C...

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Essential Web Marketing Principles

Do you have innovative ideas for your business? In the world of content marketing, the most crucial thing is the proper execution. Here’s a compilation of useful marketing strategies and principles: Social networking 4-1-1 – Out of every six social media content pieces that you share (for instance, Facebook posts), four should be content from influencer groups of your business. You should have one original piece, preferably educational in nature, and another one which deals with sales. Re-imagining content – Every piece of information or story that you share should be adapted for your target audience. It helps to address...

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How Content Marketing Can Help You Build Brands

The most important thing when developing any content is to establish the marketing of the content in order to yield quick and effective results. By forming a clear and practical strategy for content marketing, you can benefit your business by boosting brand awareness, generate leads, strengthen customer loyalty, and increase sales. Whether you want to boost customer engagement, improve search engine optimization, increase traffic, or improve your brand, you should be clear about your marketing goals in the planning stages of any content. By giving your customers engaging, comprehensive and helpful content, whether through text or video, you are increasing...

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What Content Channels Are Most Ideal For You?

When you consider online video marketing strategies, YouTube shouldn’t ideally be your only option. By solely relying on YouTube you are limiting yourself on exposure and could lose out on several opportunities. To make your online video content marketing a success, it is best to spread your reach to multiple video networks. Apart from YouTube, you can also use networks like Vimeo and Brightcove to cater to niche audiences that are more likely to convert to customers. YouTube is by far, the largest online video network with over 1 billion different visitors. Vimeo on the other hand is a niche...

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