360° Marketing Strategies

Top 3 New Trends In Insurance

To stay competitive in the insurance business, you need to be visible--and that’s easier said than done!Here are three powerful trends in 2016 with proven results: Video Business Cards These are a must-have marketing tactic to engage new customers. Video is a highly engaging format, making it ideal for introducing your services.First impressions are the most important. Video maximizes the impact of your introduction.  Microsites Don’t let the name fool you--these websites pack a punch! Specifically intended for elevating your team, generating leads, and converting leads into customers, a microsite is the ideal solution for establishing an exclusive space for...

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Improve Sales, Brand Awareness, and Conversions with Video Content

There is no doubt that the demand for video content is rising quickly. Videos are not only more prominent in search results, but they also have more of an impact and are far more memorable than textual content. Before creating your videos, it is absolutely essential to have a video content marketing strategy in place. Identify goals The first step to making a video content marketing strategy is to determine what you want to achieve with your videos. Your goals may be to entertain customers, improve sales, explain products, drive brand awareness, etc. Having clear goals will help reduce video...

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Podcasts and Their Relevance to Content Marketing

Because companies are constantly expanding their content marketing strategies, brand marketing today is no longer limited to traditional styles. Most notably, the focus has shifted away from written content alone. For example, during the 90’s media began incorporating graphical content to embellish text, as in customized e-books and infographics. Today, with the possibility of streaming audio and video due to fast internet speeds as well as optimized streaming data formats, audio and video content have become more prominent in marketing. These new developing media tactics have proven to increase conversion rates for B2B (business to business) as well as B2C...

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How to Improve Your Videos and Video Content

Video marketing is becoming an integral part of any business strategy. Approximately 76% of organizations today depend on YouTube and other similar video content platforms for online marketing. Video production is counted among the most important marketing expenditures. Over 85% of online users today watch videos as their preferred method of getting information. When adopting video marketing in your organization, you should take a few steps to improve and optimize your video content for the maximum benefit. Firstly, ensure that your videos are short, shareable, and to the point. You can use graphics, text, and other media to make your...

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Essential Web Marketing Principles

Do you have innovative ideas for your business? In the world of content marketing, the most crucial thing is the proper execution. Here’s a compilation of useful marketing strategies and principles: Social networking 4-1-1 – Out of every six social media content pieces that you share (for instance, Facebook posts), four should be content from influencer groups of your business. You should have one original piece, preferably educational in nature, and another one which deals with sales. Re-imagining content – Every piece of information or story that you share should be adapted for your target audience. It helps to address...

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How Content Marketing Can Help You Build Brands

The most important thing when developing any content is to establish the marketing of the content in order to yield quick and effective results. By forming a clear and practical strategy for content marketing, you can benefit your business by boosting brand awareness, generate leads, strengthen customer loyalty, and increase sales. Whether you want to boost customer engagement, improve search engine optimization, increase traffic, or improve your brand, you should be clear about your marketing goals in the planning stages of any content. By giving your customers engaging, comprehensive and helpful content, whether through text or video, you are increasing...

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Steps to Create Effective Video Content

The same care should be given to the creation and publishing of video content as written content. Most companies make the major mistake of making their videos too promotional, focusing only on the companies rather than the audience. Your videos should offer value to your customers. They should find the video helpful and should be able to learn something from your videos. For example, Cisco created and excellent video series known as “My Networked Life”, where the company was able to display how their products can help people without hinting at or promoting any of their products. However, this indirectly...

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Simple Steps to Implement Your Video Content Strategy

Implementing a cohesive marketing plan is crucial for your company’s video content marketing strategy. Here are some simple steps you can follow to create successful video content campaigns that promote your visibility and energize your brand: #1. Start creating videos Your content creation team needs to start producing video taking into account the content’s target audience, style, tone, length, goals, etc. defined by your video content marketing strategy. Firstly, you need to break down your overall message into smaller bite-sized messages. To get each message out effectively, make sure your video has an attention-grabbing intro, states the problem, action or...

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Make Video Marketing Work 24/7 for Your Brand

Customers are clamoring for video content. Although social media marketing and content marketing can work wonders for a company, there is a growing demand for visual content like videos, because of how effective the medium is at communicating with viewers. Also, publishing videos on a regular basis on your company website and on your YouTube channel can help clients relate to your company in a more personal way. Many major companies are using video marketing to their advantage, and these videos are getting shared by their viewers in a way that promotes and enhances the company’s brand. Some advantages of...

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Connect with Your Audience Using Audio and Video Podcasts

Businesses and online marketers should always look for new ways to communicate with their customers and leads. Podcasting is an excellent way to develop a more personal relationship with clients and leads, and it is seeing a comeback after Apple updated its podcasting app. People prefer audio and video podcasts as it allows them to listen to or watch your message at their own pace. With audio podcasts, people do not have to keep their eyes glued to a screen or sit in one place to read an article or watch a video. They can stream and download the podcast,...

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How to Market your Videos Effectively on YouTube

As the demand for video content is rising, businesses are in a mad rush to create and publish videos. Most businesses erroneously focus more on creating rather than marketing their videos. No matter how great your video is, if it isn’t marketed correctly, its viewership will be nowhere near the amount it could be when using proper marketing strategies. YouTube is the most popular marketing channel for videos, and you need a specialized set of techniques to market your videos successfully on YouTube. Video content marketing on YouTube Even some of the biggest brands with enormous budgets and large creative...

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What Content Channels Are Most Ideal For You?

When you consider online video marketing strategies, YouTube shouldn’t ideally be your only option. By solely relying on YouTube you are limiting yourself on exposure and could lose out on several opportunities. To make your online video content marketing a success, it is best to spread your reach to multiple video networks. Apart from YouTube, you can also use networks like Vimeo and Brightcove to cater to niche audiences that are more likely to convert to customers. YouTube is by far, the largest online video network with over 1 billion different visitors. Vimeo on the other hand is a niche...

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How to Make Video Content More Share-Worthy

Apart from written content, imagery and infographics, videos are the next most popular option as they are convenient to access and easy to absorb. One of the best ways to make your video more shareable in the virtual world is to be generous with emotion. Videos that passionately address sentiments are more likely to be shared, adding value to your brand. An important point you must remember when creating the video is to be exceptional, whether you are trying to be funny, serious, satirical or even straight-forward. Viewers do not appreciate a half-baked job so if you do want to...

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